Ori Case Study

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Research is a small part of social marketing process to build a program.
Uncover the impact of your brand tactics on audience engagement.
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Goals / Challenge

We set out to create a highly-optimized, Google-friendly e-commerce website for our friends at Self Reliance Outfitters (formerly known as The Pathfinder Store). When they first came to us, they already had decent brand recognition online but had a very basic ecommerce website that was spread out across several domains.

Strategy / Solution

Research! Research is a foundation of success for any effective internet marketing initiative. What’s the point of writing, literally, dozens of fresh pieces of content if we don’t know who we are writing to? We first had to establish our target audience. We created their personas using the following questions:

  1. What are their needs?
  2. What are their fears, concerns or


We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. 

Organize your Campaigns

View full Twitter conversation histories, customize contact records and share notes across your team in order to build a more complete customer profile.

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Dig into profile and post-level insights, as well as trends across messages and team responsiveness to better understand brand and team performance.

Quick & Easy Integrations

Set up autonomous groups to organize internal teams and social profile arrangements to make your unique organizational structure.
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I am excited about helping companies make impactful decisions based on their data.

Ahmed Hassan

Web Developer

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Mohamed Habaza

Lead Dev Ops

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Amr Gamal Sadeq

Design expert

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